Latest beta build includes a new rare quality fishing pole;
Dragon Fishing Pole
Binds when picked up
Two-Hand Fishing Pole
42 - 64 Damage Speed 3.00
(17.6 damage per second)
Requires Fishing (525)
Item Level 20
Equip: Fishing skill increased by 25.
Interesting icon for it but no image of actual pole as yet. Possibly from The Anglers faction but area not open yet (perhaps when new beta server goes up?) Wowhead currently don't indicate how it is obtained (ie drop or vendor etc.)
The stats seem a little weird for a new expansion pole when compared to existing fishing poles. For instance it has exactly the same stats as 'Nat's Lucky Fishing Pole', except it requires 525 level to use rather than 225 for Nat's. It is still 5 fishing skill less than 'Jeweled Fishing Pole' from WotLK. Perhaps the stats will be adjusted or it is meant for lower level characters.
Still hoping for another epic pole, or at least, one which is more interesting like 'Mastercraft Kalu'ak Fishing Pole'.
Looking forward to seeing the style at least.